Accelerated integration of AI into Romanians’ routines: usage increases from 47% to 68% in one year

Reveal Market Resources, study no. 206

The latest study conducted by Reveal Marketing Research highlights the rapid integration of artificial intelligence into the daily lives of Romanians, following the evolution of its use compared to the similar study conducted last year.

• AI is quickly integrating into Romanians’ daily routines: use increases from 47% in 2025 to 68% in 2026.
• As adoption grows, so does risk awareness: high and very high trust in the information provided by AI decreased from 65% in 2025 to 55% in 2026.
• The most used AI platforms are ChatGPT (83%) and Gemini (35%).
• 91% of users use AI to search for information about brands or products, and 65% say that AI influences their purchasing decisions.
• AI supports the buying process by comparing products and prices (65%), summarizing reviews (55%), and providing personalized recommendations (41%).

Accelerated growth in the use of AI in Romanians’ daily lives, from 47% in 2025 to 68% in 2026

According to the latest study conducted by Reveal Marketing Research,  the use of AI tools in Romanians’ daily lives is growing rapidly from 47% in 2025 to 68% in 2026.

19% of Romanians in urban areas consider AI very useful, especially people aged between 18 and 34 (30%). At the same time, the percentage of those who consider it useful, but with certain risks, increased from 49% in 2025 to 53% in 2026, and those who are most aware of the potential risks of AI are people with incomes over 8000 lei (63%).

The main uses of AI: general information search (83%), workplace support (44%) and education and learning component (39%)

Turning our attention to AI users, the main purposes of use are the search for general information (83%), support in the workplace (44%) and education and learning activities (39%).

The main uses of AI that are seeing significant increases compared to last year are the use of AI in the workplace (from 31% to 44%) and the function of personal planning and organization (from 19% to 30%).

As AI adoption grows, Romanians are becoming more and more aware of the potential risks, and high and very high trust in the information provided by AI decreased from 65% in 2025 to 55% in 2026.

Among AI platforms, ChatGPT remains the most used (83%), followed by Gemini (35%) and Microsoft Copilot (15%). The demographic analysis shows that ChatGPT is especially preferred by young people between 25 and 34 years old (92%) and those with incomes above 8000 lei (89%), while Gemini is preferred especially by people between the ages of 35 and 44 (42%) and those who prefer not to declare their income (56%).

In terms of ways to interact with AI, 77% of users prefer written messages, up 11% from last year. 17% use both text and voice, and 7% interact predominantly through voice.

“Compared to the results of last year’s study, we observe a gradual maturation of Romanians’ relationship with artificial intelligence. AI quickly integrates into the daily routine and influences concrete decisions, including the purchase decision, while users become more careful and selective about the trust given to the information generated. This combination of accelerated adoption and growing caution shows that AI is increasingly perceived as a useful and necessary tool, used in an increasingly personalized way, in parallel with increasing awareness of responsible use,” declared Marius Luican, General Manager of Reveal Marketing Research.

91% of users search for information about brands or products with the help of AI, and 65% say that AI influences their purchasing decisions

91% of AI users say they use technology to search for information about brands or products, up 9% from last year.

Also, 65% of users say that AI influences their purchasing decisions, especially men (68% vs. 61% for women) and young people aged 18 to 24 (77%).  In-depth analysis of this trend shows that AI supports purchasing decisions by comparing products and prices (65%), reading or summarizing reviews (55%), and providing personalized recommendations (41%).

Personalized recommendations registered a significant increase compared to last year, from 33% to 41%, this consumption behavior being more common among those aged between 25 and 34 years old (54%) and those with incomes between 5001 and 8000 lei (54%).

 

***

About Reveal Marketing Research

Reveal Marketing Research is a full-service market research company, specialized in marketing research, sociological studies, customer insight, business strategy, market development. With expertise in more than 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and other European countries for 17 years.

Reveal Market Resources, study no. 206: Reveal Market Resources is a data hub that includes free publicity studies, with the aim of supporting the marketing and communication market in Romania.

Methodology: The Reveal Marketing Research study was conducted online between 14-20.01.2026 on a nationally representative sample for the universe of people aged 18+, internet users, in urban areas. The sample size was 1000 respondents, and the maximum sampling error is +/-3.1% at a 95% confidence level.