Consumers’ Perception Towards Loyalty
– Exploring perceptions regarding the concept of loyalty in different categories/industries
– Identifying the connection elements (rational and emotional) between consumers and brands/services that can stimulate preferences and loyalty
– Understanding how they create a connection with the favorite brands
Qualitative-quantitative study implemented in August 2021. Sample of 4 focus groups with people aged 25-50 from Bucharest + 1011 CAWI questionnaires, urban national representative among people aged 18 +, internet users.
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