Methods.

What does this
method mean?

AD Rate is designed to assess the market potential of a TV advertising design, a new slogan and / or a new logo. It focuses on the rational aspects of advertising, as well as on emotional factors, so you will have a clear comprehensive picture of the campaign, both strategically and creatively.

What does this
method mean?

You will get information about important indicators in evaluating your brand such as NPS, quality perception, brand strength, Loss Rate, purchase intention or feelings associated with the brand. This way you identify the vulnerable points and know how you can focus your strategic directions in solving them.

What does this
method mean?

These studies help you see how your consumers interact with your product – whether we’re talking about a website, object, or mobile app. This way you understand how easy it is to use, what they like or dislike, if the product meets their expectations and how you can improve the user experience.

What does this
method mean?

HR Jump helps you build your internal communication strategy by understanding the level of commitment of your colleagues and the perception of the brand within the company.

What does this
method mean?

Price Design and Perception helps you understand how consumers relate to price (expensive / cheap, worth it / not worth it), whether we are talking about a new product on the market or price perception analysis for established brands or retailers.

The EYE TRACKING  methodology allows the customer to obtain both qualitative and quantitative information about the user’s attention, which is an extremely important resource, as approximately 83% of visual attention is used in cognitive information processing (Wästlund et al. 2010). it ultimately leads to decision making.

Reveal Marketing Research makes this method available for both images and videos.

This tool fits extremely well with Brand Health Tracker studies. This way the customer will be able to see comparisons and differences from month to month or from week to week, almost in real time, therefore the customer will be able to make decisions in a very fast time.