Reveal Marketing Research Study: Sustainability is not a trend, but the...
Reveal Marketing Research in collaboration with Coca-Cola HBC, Environ, HeidelbergCement Romania, La Fântâna, Leroy Merlin, Raiffeisen Bank, TRANSAVIA and Xella has carried out a nationally representative study to understand how Romanians define the concept of “green” and to measure their sustainable behaviors. Understanding these perceptions is fundamental in the context where sustainability favors the emergence … Reveal Marketing Research Study: Sustainability is not a trend, but the effect of real concerns. Thus, 1 out of 2 Romanians are willing to pay more for sustainable products