Reveal Marketing Research Study – 84% of Romanians feel the effects of economic changes on their lifestyle

 

Reveal Market Resources, study no. 201

The latest study conducted by Reveal Marketing Research analyzes how Romanians feel the current economic situation in the country, how it influences their daily lives and what expectations they have from companies in this context.

• 84% of Romanians feel the effects of economic changes on their lifestyle.
• How they adapted: 49% reduced current expenses, 41% postponed major investments, 38% gave up vacations and other relaxation activities.
• What they feel: worry (30%), insecurity (24%) and determination to find solutions (23%).
• Romanians expect more useful and accessible products and services from companies (37%) and increased attention to their needs (32%).

84% of Romanians say that the current economic situation of the country has directly influenced their lifestyle.

According to the latest study conducted by Reveal Marketing Research, 84% of Romanians say that the current economic situation of the country has directly influenced their lifestyle. To cope with the new conditions, 49% have reduced current expenses, such as food or clothing, 41% have postponed major investments, and 38% have given up vacations and other leisure activities.

In this climate, Romanians’ mood and emotions are influenced, the main emotions felt being worry (30%), insecurity (24%) and determination to find solutions (23%).

 

With regard to Main challenges that they are facing, most Romanians mention Rising cost of living (51%), followed by level of duties and taxes (20%) and Lack of predictability of the future (18%). In the case of young people aged between 18 and 34, however, there is a peculiarity: 20% of them consider lack of job or promotion opportunities as the main obstacle, compared to only 10% at the level of the entire sample. This difference is explained by the fact that young people are generally more mobile and open to seeking new opportunities, which makes them more sensitive to the current changes and limitations in the economy.

Regarding perspective on the near future, 45% of Romanians keep a Moderate optimism, considering that the country’s economy could recover, but The process will take more than a year. At the same time, 41% I think The situation will not improve in the next 12 months and that things will continue to get worse.

Romanians expect more useful and accessible products and services from companies (37%) and increased attention to their needs (32%).

In this context, Romanians focus their expectations from companies on two main directions: offering more useful and accessible products and services (37%) and getting closer to consumers and their needs (32%).

“The study shows that Romanians directly feel the impact of the economic context on daily life, showing both concern and insecurity, as well as the desire to find solutions and adapt to the new conditions. For companies, the conclusion is clear: long-term success depends on offering relevant, accessible products and services and on communication close to the real needs of consumers,” said Marius Luican, General Manager of Reveal Marketing Research.

These expectations are also reflected in current consumer behaviors, where price (41%), promotions and discounts (30%) and product quality or durability (15%) are the essential decision criteria. Consumers thus show a pragmatic approach, oriented towards controlling expenses.

In addition, 1 in 2 Romanians have noticed changes in the way brands communicate lately. Most of them consider that they are more reserved and less visible (22%), others note an intensified communication, but focused especially on discounts (19%), and 14% appreciates that brands seem more attentive to people’s real needs.

 

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About Reveal Marketing Research

Reveal Marketing Research is a full-service market research company, specialized in marketing research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and other European countries for 17 years.

Reveal Market Resources, study no. 201: Reveal Market Resources is a data hub that includes free studies published in order to support the marketing and communication market in Romania.

Methodology: The Reveal Marketing Research study was conducted online between 14-20.08.2025 on a representative sample for the universe of people aged 18+, internet users, in urban areas. The sample size was 1058 respondents, and the maximum sampling error is +/-3.1% at a 95% confidence level.