Reveal Marketing Research Study: This year, January 24 comes with a 4-day mini-holiday for 45% of Romanian employees
January 24, the date that marks the historical event also known as the Union of the Romanian Principalities or the Little Union, under the leadership of Alexandru Ioan Cuza, is also the first national holiday of the Romanians in the new year. As this year the holiday falls on a Tuesday, Reveal Marketing Research conducted a nationally representative study to find out what are the plans and activities preferred by Romanians on this day off.
How Romanians organize around the legal holiday of the Union of Romanian Principalities
According to the results of the study, 82% of Romanians know the significance of January 24, associating it with the Union of Romanian Principalities, while 11% confuse this legal holiday with the Great Union of Alba Iulia.
Taking a look at the Romanians’ plans for this end of the month, 45% of those employed declare that they will have time off between the weekend and January 24, while 55% will go to work on Monday.
Among those who will benefit from the mini-vacation, most received a day off from the employer (38%), while 34% will have to make up the day off on another day, and 28% took a day of annual leave.
Vacation in the mountains is the main attraction on the occasion of the mini-holiday on January 24
While 33% of those lucky enough to benefit from a long weekend will go on holiday outside the city, to a significantly greater extent those aged between 35-55 (48%), 67% will stay at home, especially young people between 18-24 years (83%) and those over 55 (90%).
Referring to the favorite destinations of Romanians for a mini-vacation, we notice that 35% of those who will leave home intend to go to the mountains, 29% will visit their family or friends outside the town, 13% will choose another city from country, and 12% a destination abroad.
Regarding the main attraction, the mountain holiday, we observe a significant difference of 20 percentage points by gender, with women preferring this activity to a greater extent than men (45% vs. 25%).
The data show us that Romanians intend to allocate, on average, a budget of 593 RON per person for a mini-vacation, and if we turn our attention to young people between the ages of 18-34, we notice that they are more relaxed from a financial point of view, mentioning an average amount of 740 RON.
Most of the Romanians who will not be away on a mini-vacation choose to relax at home
In the top of the favorite activities of the 67% of Romanians who will not go on a mini-vacation on January 24, we find relaxing activities at home such as reading or watching movies/series (42%) – especially for people over 55 (59%), followed by going out in the city – activities such as going out to terraces, restaurants or attending events being preferred to a greater extent by young people between 18-24 years old (24%), while 14% declare that they will go on visits to friends or family members nearby.
About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company, specialized in market research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for 14 years.
Methodology: The Reveal Marketing Research study was conducted online between 16-19.01.2023 on a representative sample for the universe of people aged 18+, internet users, from urban areas. The sample size was 1003 respondents, and the maximum sampling error is +/- 3.1% at a 95% confidence level.