Tappy, the first Digital Promoter in modern Romanian retail, in partnership with Reveal Marketing Research, facilitates the brand-customer connection in an ethnographic manner directly at the point of purchase

Tappy, the first Digital Promoter in Romania and one of the newest technological solutions dedicated to promotions, in partnership with Reveal Marketing Research, a full-service market research company, revolutionizes the brand-customer connection through a new approach in collecting and analyzing marketing data directly at the point of purchase.

In the field of market research, Reveal Marketing Research positions itself as a promoter of digitization and technology, the company currently owns its own panel with more than 25,000 respondents that allows reaching the sample within 6-7 hours of the launch of a study, live streaming services for studies qualitative or central location testing (CLT), the Reveal Market Resources data hub of over 140 free studies offered to the public or the Eye Tracking research methodology.

Tappy is an intelligent mobile vending machine that can be placed in modern retail stores across Romania. With a personalized design for each brand, it’s connected to the internet and offers brands an automated process, secure mechanics, and lower costs compared to traditional promotions.

Beyond these functionalities, Tappy doesn’t just limit itself to distributing samples or prizes in instant win campaigns. It also includes data collection in accordance with GDPR regulations from participants in promotions or other types of activations. These data collected through questionnaires completed by customers on a touchscreen are analyzed and reported by Reveal Marketing Research to identify consumption trends and patterns that can guide the development of future marketing strategies.

“By integrating technology, this new marketing tool effectively reconfigures ethnographic research at the point of purchase. We aim to learn more about consumer profiling, motivations, and purchase decisions from participants in promotions, as well as their satisfaction with products included in campaigns. These are just a few examples of the types of data that can be collected during promotions, and the selection depends on the specific objectives of the campaigns and the type of information needed to make effective decisions within marketing strategies or brand activations,” says Marius Luican, CEO of Reveal Marketing Research.

The main utility of this research tool lies in the fact that brands can benefit from consumers’ spontaneous reactions, directly at the point of purchase. Moreover, many people perceive their feedback to be more confidential in front of a screen, as they do not feel exposed to the immediate reactions of another person.

“Tappy, the digital promoter, aspires to completely transform the way brands interact with customers in the retail environment. Through close collaboration with experts from Reveal Marketing Research, we aim to provide brands with direct feedback and in-depth analysis, thus opening up new perspectives for marketing strategies. We enthusiastically invite consumers to enjoy a personalized shopping experience, and brands to explore together with us the benefits of this revolutionary service in the Romanian retail landscape,” says Misha Popescu, Brand Manager of Tappy.

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About Reveal Marketing Research

Reveal Marketing Research is a full-service market research company, specialized in market research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and other European countries for 15 years.

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About Tappy

Tappy represents a revolutionary project, conceived during the pandemic, which has radically transformed the retail landscape. In this era of rapid change, Tappy is the emblem of creativity, adaptability, and accelerated digitization.

Developed within the Godmother agency, an advertising agency with over 20 years of experience, Tappy has become the most advanced technological solution dedicated to promotions with receipt scanning and instant win. Since its launch in the Romanian market, Tappy has already captured attention, accumulating over 400,000 1st party data. With a fleet of over 30 mobile vending machines, Tappy has deployed campaigns both domestically and in other European markets, providing support to both marketing and sales departments.