Reveal Marketing Research Study: Only 3 out of 10 Romanians would agree with the closure of supermarkets and hypermarkets on weekends
Reveal Market Resources, Study No. 151
The most recent study conducted by Reveal Marketing Research aimed to identify the attitudes and perceptions of Romanians regarding the proposal made by small retailers to close supermarkets and hypermarkets on weekends.
- 90% of urban Romanians declare that they usually do their shopping in supermarkets and hypermarkets.
- 85% of Romanians state that they have heard about the proposal made by small retailers to close supermarkets and hypermarkets on weekends.
- Only 3 out of 10 Romanians would agree with the implementation of this regulation.
- If the large stores were to close on weekends, 64% of Romanians would do their shopping during the week, 28% would go to a nearby open store, and 8% would order online.
Physical stores continue to be Romanians’ preferred choice for shopping, with 90% of Romanians stating that they usually do their shopping in supermarkets and hypermarkets
According to the results of the most recent study conducted by Reveal Marketing Research, physical stores remain Romanians’ preferred choice when it comes to household shopping.
Therefore, 90% of Romanians declare that they usually do their shopping in supermarkets and hypermarkets. In the consumers’ preferences, we also find markets (51%) and neighborhood/proximity stores (42%). As a trend, we can observe that both mature individuals over 55 years old (66%) and men (56% men vs. 47% women) prefer to a significantly greater extent to do their shopping by going to the market. This aspect could be influenced by traditional buying habits and the desire to purchase fresh and local products.
On the other hand, only 14% of Romanians usually do their shopping by placing online orders, especially those with high incomes of over 8,000 RON (20%).
Turning our attention to the behaviors of Romanians who usually do their shopping in supermarkets or hypermarkets, we observe that 36% of them shop when they need products, regardless of the day of the week. At the same time, 33% of them rather opt for weekdays, while 31% prefer to make purchases on weekends.
“It is remarkable to note that despite the increasing popularity of online shopping, supermarkets and hypermarkets remain the primary choices for household product purchases, offering shopping experiences considered to be the most reliable. Additionally, the study’s data reveals that Romanians appreciate flexibility when it comes to the purchasing process, with the majority stating that they prefer to shop when they need to, regardless of the day of the week. This need for flexibility and adaptability may be a response to the fast-paced lifestyle and diverse needs of consumers, reflecting their desire to manage their time efficiently and have quick access to necessary products,” stated Marius Luican, CEO of Reveal Marketing Research.
Only 3 out of 10 Romanians would agree with the closure of supermarkets and hypermarkets on weekends
Currently, 85% of Romanians declare that they have heard about the proposal made by small retailers to close supermarkets and hypermarkets on weekends or to establish a reduced schedule until noon, with men being more familiar with the subject (89% men vs. 82% women).
On the other hand, a quarter of young people aged 18-24 (26%) declare that they have not heard of this proposal, compared to the overall sample percentage of 15%.
Measuring Romanians’ perceptions regarding this subject, 41% express rather disagreement with this initiative, especially men (45% men vs. 36% women) and those with high incomes, over 8,000 RON (45%).
Only 33% of Romanians declare that they would agree with this initiative, and individuals aged between 35-44 (39%) stand out as the most willing to support such a change. At the same time, 26% of respondents are undecided about the initiative, with a significantly higher proportion among young people aged 18 to 24 (40%).
How would Romanians proceed if supermarkets and hypermarkets were closed on weekends?
In the scenario where supermarkets and hypermarkets are closed on weekends, most Romanians declare that they would adapt and be careful to purchase everything they need during the week (64%), especially those aged over 55 (70%).
28% state that they would go to a nearby open store, with a higher percentage among those aged 18-24 (45%), a age group known for their desire to have immediate access to quick solutions adapted to their active lifestyle.
On the other hand, 8% of Romanians would order online, especially young people aged 25-35 (13%), who are often more familiar with the use of the internet and e-commerce platforms.
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About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company specializing in marketing research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for good decisions and brand positioning. The qualitative and quantitative solutions have been helping companies in Romania and other European countries for 15 years.
Reveal Market Resources, study no. 151: Reveal Market Resources is a data hub of free studies offered to audiences, with the aim of supporting the marketing and communication market in Romania.
Methodology: The Reveal Marketing Research study was conducted online during March 22nd -27th, 2024, on a representative sample of individuals aged 18 and above, internet users, from urban areas. The sample size was 1003 respondents, with a maximum sampling error of +/-3.1% at a 95% confidence level.