Brand Health Wheel

Brand Health Wheel Benefits:

Brand Health Wheel is a brand health measurement tool that monitors brand perception and performance in the market. We evaluate key metrics such as awareness, positioning, and customer satisfaction, providing a clear picture of how the brand is perceived and identifying optimization opportunities. Through a solid and representative sample, the methodology ensures relevant and actionable analysis for informed strategic decisions.

Methodology:

The study is conducted using a quantitative methodology, employing CAWI (Computer-Assisted Web Interviewing) to ensure high accuracy and an efficient data collection process. The sample is solid and representative, structured to reflect the real market distribution and target audience of each brand partner. It includes both current brand users and relevant consumers within the analyzed category, maintaining a 95% confidence level and a 3.1% margin of error.

Recommended Frequency:

For effective monitoring, we recommend conducting two waves per year or measurements before and after each marketing campaign to assess its impact on brand perception.