Omnibus Study

Omnibus Study Benefits:

The Omnibus Study is the most cost- and time-efficient research method, allowing companies to obtain market insights at an accessible price. The cost is per question, making it a flexible and budget-friendly option for brands that need quick and reliable data. This approach provides valuable insights without the need for a full-scale custom study.

Methodology:

The study is conducted using quantitative research, with CAWI (Computer-Assisted Web Interviewing) as the data collection method. The sample is nationally representative, consisting of 1,000 respondents, ensuring statistically valid insights that reflect real consumer behaviors and preferences.

Recommended Frequency:

Reveal Marketing Research implements the Omnibus Study monthly for B2C targets and quarterly for B2B targets, ensuring brands have access to up-to-date insights for timely decision-making.