Reveal Marketing Research study: 80% of Romanians who receive RO-ALERT notifications feel safer in their daily lives

Reveal Market Resources, Study No. 171

The latest study conducted by Reveal Marketing Research aimed to explore Romanians’ opinions regarding the RO-ALERT system and to assess its impact on personal safety and the emotions experienced following received alerts.

• 80% of Romanians who receive RO-ALERT notifications believe that they significantly contribute to enhancing personal safety.
• The most common emotional reactions of Romanians upon receiving RO-ALERT messages are attention (40%), caution (34%), and fear (33%).
• Romanians are seeking improvements for the RO-ALERT system, such as adjusting the volume and tone of notifications (40%), implementing a ‘Visual Only’ option without sound (27%), and removing alerts for ‘less urgent’ situations (23%).

80% of those who receive RO-ALERT notifications believe that they significantly contribute to enhancing personal safety

According to the latest study conducted by Reveal Marketing Research, 92% of Romanians have RO-ALERT notifications activated, with a higher percentage among those with children (95%, compared to 87% for those without children).

Additionally, 80% of those who receive notifications believe that the RO-ALERT system significantly contributes to enhancing personal safety.

Regarding the types of alerts received, the most frequently mentioned are those related to extreme weather conditions (81%), natural disasters such as floods or earthquakes (49%), alerts about dangerous animals (41%), and fires (32%).

Attention (40%), caution (34%), and fear (33%) are the primary emotional responses felt by Romanians when receiving RO-ALERT messages

RO-ALERT notifications convey various emotional responses, with the most frequently mentioned being attention (40%), caution (34%), and fear (33%).

A more detailed analysis reveals that individuals aged 45-55 (44%) and those over 55 (50%) feel more attentive, while young people aged 18-34 exhibit a higher level of fear (38%) compared to the overall sample average. The state of caution is more pronounced among those with children (38%) compared to those without (26%).

Additionally, young individuals aged 18-24 stand out as the most affected by anxiety after receiving such alerts (24% compared to 16% of the total sample).

Regarding the reactions and behaviors of Romanians when receiving RO-ALERT messages, 48% state that they are very attentive and follow the instructions, a behavior more commonly observed among those over 35 years old. On the other hand, 43% prefer to filter messages based on their importance, a tendency more prevalent among young people aged 18-34, while 9% typically choose to ignore them.

“The data from the study indicate that Romanians trust the utility of the RO-ALERT system, reflecting an increased awareness of risks in emergency situations and contributing to improved preparedness and prevention behaviors. It is also noteworthy that young Romanians exhibit greater emotional sensitivity in the face of uncertainty, associating RO-ALERT messages more with feelings of fear and anxiety,” mentions Marius Luican, CEO of Reveal Marketing Research.

Romanians would appreciate customized options in the RO-ALERT system to reduce discomfort caused by sound notifications and increase the relevance of the information received

The main improvements desired by Romanians for the RO-ALERT system include adjusting the volume and tone of notifications (40%), introducing a ‘Visual Only’ option without sound (27%), and eliminating alerts for situations perceived as ‘less urgent’ (23%).

Adjusting the volume and tone of notifications is a more common preference among women (45% compared to 35% of men) and among individuals with high incomes over 6000 RON (45%). On the other hand, the ‘Visual Only’ option is more appealing to men (40% versus 24% of women).

Moreover, individuals over 55 years old are more likely to want the ability to select the types of alerts they receive (28% compared to 16% of the total sample).

On the other hand, young people aged 18-24 (22%) and parents (19% compared to 13% of those without children) show a higher interest than the sample average (15%) in the option to set time intervals for receiving alerts, such as blocking notifications at night.

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About Reveal Marketing Research

Reveal Marketing Research is a full-service market research company specializing in marketing research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for good decisions and brand positioning. The qualitative and quantitative solutions have been helping companies in Romania and other European countries for 16 years.

Reveal Market Resources, study no. 171 Reveal Market Resources is a data hub of free studies offered to audiences, with the aim of supporting the marketing and communication market in Romania.

Methodology: The Reveal Marketing Research study was conducted online during 27.09-02.10.2024, on a representative sample of individuals aged 18 and above, internet users, from urban and rural areas. The sample size was 1003 respondents, with a maximum sampling error of +/-3.1% at a 95% confidence level.