Reveal Marketing Research Study Nationwide: Beliefs about COVID-19 vaccination
The intention to vaccinate among Romanians is increasing in recent months
A new study conducted by Reveal Marketing Research in early October 2021 indicates that the intention to vaccinate has increased, so that: 40% of Romanians say they intend to get vaccinated. The intention to vaccinate is higher than in January 2021, when când Reveal Marketing Research conducted a study that only 36% of Romanians were firmly determined to get vaccinated.
At national level, 6 out of 10 Romanians do not intend to get vaccinated, most of these being young people aged 16-24 (68%). Similar to the data collected in January 2021, women say they will not be vaccinated, a higher percentage of them refusing the vaccine rather because of its side effects (57% compared to 47% for men), while among men the intention to vaccinate being much higher (43% for men compared to 40% for women).
Anti-vaccination beliefs
Romanians believe that: “It is better to immunize yourself” (15%). In fact, national uncertainty hovers over the efficacy (46%), safety (58%) and side effects (53%) associated with the vaccine: “I’m afraid of the side effects”/”I don’t believe in its effectiveness”/”I don’t think it has been tested long enough.”
Also, statements such as “I prefer methods of protection such as masks, avoidance of crowded spaces” and “I already had coronavirus” were approved by over 10% of the population (especially by people aged 24 to 34 years , as well as by those with high income – 40%). On the other hand, 2 out of 10 Romanians resonate with these statements – especially those from rural areas.
Pro-vaccination beliefs
Romanians who chose to get vaccinated say they did so because they do not want to get sick (64%).
We notice that of all segments, respondents over the age of 55 were vaccinated (70%), the reason given for this being age. In terms of education, 66% of those who have been vaccinated to avoid the disease are from rural areas.
The second reason why Romanians chose to get vaccinated is the desire to protect others – 60% of respondents mentioned this option. Of these, respondents aged 35-44 are the most attentive to those around them – 70%.
The desire to resume their normal activities – socializing in normal conditions, traveling and going on vacation – is another important reason that determined Romanians to get vaccinated. 53% of Romanians mentioned this reason.
Other reasons selected by respondents regarding the motivation to get vaccinated are: the desire to feel relaxed and calm – mentioned by 5 out of 10 Romanians (50%); the opportunity to visit their parents without fear – a third of Romanians (32%) and travel abroad – 28%.
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About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company, specialized in marketing research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for 13 years
This study is funded and developed exclusively by Reveal Marketing Research and does not involve the views of the government or pharmaceutical companies. Methodology: 1012 CAWI interviews (online collection), nationally representative urban + rural sample, 18+, online users. Collection period: 6-10.10.2021