Reveal Marketing Research Study: 12% of Romanians say they prefer meatless diets throughout the year. Fasting is practiced by half of the interviewees.
According to the latest Reveal Marketing Research study, 25% of Romanians say they usually fast on Wednesdays and Fridays, while only 1 in 10 Romanians fast the whole period, and 15% follow fast during the last week of the Easter Fast. Active people aged between 25 and 45 are most likely to fast, with over 55% of them falling into the category of fasting, while 47% of over 45s are fasting.
Among the top foods consumed during Fasting are cooked food (81%), salads and fruits (72%), olives (60%) and vegetable pate (43%). The least consumed fasting products are quinoa (10%), tofu (19%) and vegetable milk (23%). 1 in 3 fasting Romanians also consume soy-based foods, seeds or nuts.
12% of Romanians generally prefer meatless diets, and a quarter of these say they are vegetarians.
Among people who prefer meatless diets, the highest percentage of vegetarians is found among young people between 18 and 24 years (27%), who are the most open to new food trends. We find the same trend in the case of people over 55 (30%), an age group to which diets are recommended for maintaining a healthy lifestyle.
The main reason given by people who prefer meatless products is the positive health effects of this diet (50%). To a lesser extent, we also find arguments such as supporting animal rights, protecting the environment or the fact that they do not like the taste of meat.
A quarter of Romanians consider meatless diets healthier
As people get older, the proportion of those who consider meatless diets to be healthier increases.
Therefore, 19% of young people under 25 say that diets without meat are healthier, and their percentage increases to 30% for people over 45 years.
Although we are in the fasting period, the price increases of meat products were felt by 70% of Romanians
The level of people who consider meat products to be more expensive than last year is increasing in direct proportion to age, so that from 60% for young people between 18 and 24, the percentage increases to 79% for people over 45 years.
About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company, specialized in market research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for 13 years.
Methodology: The Reveal Marketing Research study was conducted online between 04-07.04.2022, on a representative sample for the universe of people aged 18+, from urban and rural areas. The sample size was 1008 respondents, and the maximum sampling error is +/- 3.1% at a 95% confidence level.
*** The data belongs to the market research company Reveal Marketing Research and is used to put in context the future business studies for the company’s clients.