Reveal Marketing Research: What Romanians’ plans look like for 2023
The year 2022 marked the end of the restrictions caused by the Covid-19 pandemic, but this achievement was followed by a year full of disappointments, whether we are talking about the war on Romania’s borders or the extremely high level of inflation this year, which caused financial difficulties for most Romanians.
In this context, Reveal Marketing Research conducted a representative study at the national level, to find out what are the expectations and hopes of Romanians for the new year.
Romanians are optimistic about 2023: 5 out of 10 Romanians believe that a better life awaits them in the new year
According to the latest Reveal Marketing Research study, the year that just ended was the most satisfactory for most Romanians (54%) compared to 2020 (24%) and 2021 (22%) – years strongly marked by the restrictions caused by the pandemic.
Once more freedoms were regained, Romanians became more relaxed and optimistic in 2022, this attitude also reflected in their feelings and resolutions for the new year. So, 48% of respondents are optimistic about 2023, while only 15% are pessimistic.
On a closer look, we notice that the level of optimism decreases with age, with young people between 18 and 24 years old (76%) being the most optimistic, and people over 55 (18%) the least optimistic for 2023.
The hopes and anxieties of Romanians for the new year
As for Romanians’ expectations for the new year, they are the most optimistic about the improvement of their personal financial situation compared to 2022 (43%). At the opposite pole, the level of pessimism reaches the highest values if we take into account the course of the country from the next year, improving the economic situation of the country and reducing the level of corruption being perceived as difficult or even impossible objectives to achieve by 46%, respectively 67 % of respondents.
Staying in the area of the current socio-political context, we notice that Romanians are generally optimistic, with only 3 out of 10 believing that in 2023 the conflict situation in Ukraine will improve/finalize or that the Schengen situation will be resolved.
If we refer to resolutions and hopes from the personal and family sphere, 15% of Romanians intend to marry or get engaged in 2023, to a significantly greater extent those aged between 25-35 (26%), in while 33% have no such plans, especially young people between 18 and 24 years old (70%). In the same vein, 11% of respondents intend to have a child in the new year, to a significantly greater extent those aged between 25 and 44 (18%).
A quarter of Romanians declare that they intend to change their residence in 2023, either to another home in the same locality (12%), to another locality in the country (8%) or abroad (4%).
We also note that rural residents are more stable, with 82% saying they do not want to move in 2023, compared to 74% of urban residents.
Regarding the professional sphere, 23% of Romanians want to change their job in 2023, especially young people between 18-34 years old (32%), and 50% want to keep their current job, significantly higher values being registered in the case of those between 35 and 55 years old (59%).
How satisfied are Romanians with their lives?
Regarding the level of satisfaction with the various aspects of everyday life, Romanians are the most satisfied with the interpersonal relationships they have with their family (73%), with close people (67%) or with their romantic relationships (62% ).
As expected young people between the ages of 18-24 are more satisfied with their health (73%) compared to the total sample (56%), while most of the older over 55 (70%) are more satisfied with their free time (vs. 54% total sample).
The lowest satisfaction scores were obtained by the level of satisfaction with the workplace (48%) and the current financial situation (37%), rural residents being satisfied to a lesser extent, in their case registering scores of 42% and 28%, respectively.
Romanians’ main resolutions for 2023
In general, when thinking about their top resolutions for the new year, most Romanians want to travel more (32%), spend more time with family (30%) or eat healthier (29%).
For people over 55, adopting a healthier diet (42%) and a more sustainable lifestyle (15%) are significantly more important than for the total sample (29% and 9%, respectively). They are also more likely than others to devote more time to their passions (24% vs. 16% total sample)
Romanians still want more free time (18%), to a significantly greater extent urban residents vs. those from rural areas (20% vs. 11%) and those aged between 45-55 (27%).
Physical appearance also plays an important role in the new year with 22% saying they want to lose weight in the new year, with more attention paid to the topic by women (25% vs. 18% men) and young people aged 18-24 ( 29%). Also, 30% of 18-24 year olds want to lead a more active lifestyle and go to the gym compared to 16% of the total sample.
If we turn our attention to young people between the ages of 25-34, we notice that professional development is more important for them, they are more willing to change their job (21% vs. 12% total sample) and invest time in personal and professional development courses (15% vs. 8% total sample).
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About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company, specialized in market research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for 14 years.
Methodology: The Reveal Marketing Research study was conducted online between 28.12.2022-01.01.2023 on a representative sample for the universe of people aged 18+, internet users. The sample size was 1005 respondents, and the maximum sampling error is +/- 3.1% at a 95% confidence level.
*** The data belongs to the market research company Reveal Marketing Research and is used to put in context the future business studies for the company’s clients.