Reveal Marketing Research Study – Artificial Intelligence transforms consumer habits: 6 out of 10 Romanians make purchasing decisions with the help of AI
Reveal Market Resources, study no. 186
The latest study conducted by Reveal Marketing Research highlights the growing impact of Artificial Intelligence in the daily lives of Romanians and analyzes the trends in the use of this technology.
- 67% of Romanians consider Artificial Intelligence (AI) useful, including 53% of non-users.
- Most AI users (66%) prefer to communicate through text messages, while only 15% use voice commands, and 19% alternate between the two.
- 8 out of 10 users search for information about brands or products with the help of AI.
- 6 out of 10 users make purchasing decisions with the help of AI, especially men (66%) and those under 35 (64%).
- AI helps in the buying process by comparing products and prices (59%), summarizing reviews (57%), and personalized recommendations (33%).
The majority of Romanians (67%) find Artificial Intelligence (AI) useful, including 53% of non-users
According to the latest study conducted by Reveal Marketing Research, almost half of Romanians (47%) use Artificial Intelligence (AI) in their daily activities, especially women (51% compared to 42% of men) and young people between 18-24 years old (70%).
The majority of Romanians (67%) believe that Artificial Intelligence (AI) is beneficial in everyday life. Among AI users, this perception increases to 83%, but even 53% of non-users believe that AI could be a useful tool.
Among Artificial Intelligence platforms, ChatGPT is the most used (60%), followed by Gemini (29%) and Siri (21%).
How do Romanians use Artificial Intelligence in everyday life?
AI technology is most commonly used to search for general information (73%), with this habit being more pronounced among people over 45 (87%). Education and learning come in second place (45%), being especially popular among young people under 35 (53%).
Other common uses include entertainment (37%), workplace support (31%), and personal planning (19%).
“This study reflects the growing trend of integrating Artificial Intelligence into the daily lives of Romanians. The fact that even non-users recognize the benefits of this technology demonstrates its huge potential to influence personal and professional decisions. AI is no longer a futuristic option, but an accessible and useful tool for everyone.” said Marius Luican, General Manager of Reveal Marketing Research.
In terms of ways to interact with AI, 66% of AI users prefer written messages, while 15% interact vocally, and 19% use both ways. Women prefer communication through written messages to a greater extent (70% compared to 61% of men), while men use both methods to a greater extent (23% compared to 16% of women).
6 out of 10 AI users make purchasing decisions with the help of this technology
8 out of 10 AI users say they use technology to search for information about brands or products, especially men (87% compared to 77% of women).
Also, 6 out of 10 users admit that AI influences their purchasing choices, especially men (66% compared to 56% of women) and young people under 35 (64%).
AI supports purchasing decisions by comparing products and prices (59%), reading or summarizing reviews (57%), and offering personalized recommendations (33%).
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About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company, specialized in marketing research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and other European countries for 16 years.
Reveal Market Resources, study no. 186: Reveal Market Resources is a data hub that includes free studies published in order to support the marketing and communication market in Romania.
Methodology: The Reveal Marketing Research study was conducted online between 17-21.02.2025 on a nationally representative sample for the universe of people aged 18+, internet users, in urban areas. The sample size was 1000 respondents, and the maximum sampling error is +/-3.1% at a 95% confidence level.