Reveal Marketing Research study: Romanians have relaxed, 55% no longer see Covid-19 infection as a threat

Reveal Market Resources, Study No. 167

The most recent study conducted by Reveal Marketing Research aimed to uncover more details about the current behaviors and fears of Romanians, in light of the alarming increase in the number of new Covid-19 cases in recent times.

• 53% of Romanians know someone who has been infected with Covid-19 in the last 3 months.
• Romanians have relaxed: 55% say they are slightly or not at all concerned about the current risk of Covid-19 infection.
• 67% of Romanians do not expect restrictive measures in the coming months, despite the increase in Covid-19 cases.

53% of Romanians know someone who has been infected with Covid-19 in the last 3 months. At the same time, 55% say they are slightly or not at all concerned about the current risk of infection

According to the most recent study conducted by Reveal Marketing Research, 29% of Romanians claim to have experienced symptoms that could have indicated a Covid-19 infection in the last 3 months, but they did not get tested for confirmation. In contrast, 9% of respondents are certain they were infected, having confirmed it with a positive test.

Among those infected with Covid-19, the majority reported moderate (41%) or mild (34%) symptoms. However, 11% experienced more severe forms of the infection, with the percentage being significantly higher among those over 55 years old (30%), a demographic known for its increased vulnerability to the virus.

Furthermore, 53% of Romanians know someone who has been infected with Covid-19 in the last 3 months, with most cases occurring within their circle of friends and colleagues (40%) or within their family (32%).

“The fact that a third of Romanians have shown Covid-19 symptoms in the last 3 months but chose not to get tested reflects a decrease in the perceived threat posed by the coronavirus. This could be due to various reasons, such as a reduced perception of risk in the case of mild or moderate symptoms, or the fear of positive results that could lead to restrictions and isolation,” mentions Marius Luican, CEO of Reveal Marketing Research.

67% of Romanians do not expect restrictive measures in the coming months, despite the increase in Covid-19 cases

55% of Romanians state that they are slightly or not at all concerned about the current risk of Covid-19 infection. This attitude is more common among men (59% compared to 52% of women), young people from Generation Z aged 18-24 (61%), and those without children under 18 (58% compared to 52% of those with children under 18). In contrast, 34% of respondents express moderate concern, while 11% say they are very concerned.

Regarding Covid-19 prevention measures such as wearing masks, social distancing, and disinfection, most Romanians say they follow them partially (45%). 23% believe these measures are not necessary, 18% largely ignore them, and 14% adhere to them strictly.

In the current context, 67% of Romanians do not expect restrictive measures in the coming months, despite the increase in Covid-19 cases. This opinion is more common among those aged 45-55 (75%) and those without children under 18 (71% compared to 63% of those with children under 18).

Additionally, 7 out of 10 Romanians say they are not considering preventive vaccination to avoid Covid-19 infection.

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About Reveal Marketing Research

Reveal Marketing Research is a full-service market research company specializing in marketing research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for good decisions and brand positioning. The qualitative and quantitative solutions have been helping companies in Romania and other European countries for 16 years.

Reveal Market Resources, study no. 167: Reveal Market Resources is a data hub of free studies offered to audiences, with the aim of supporting the marketing and communication market in Romania.

Methodology: The Reveal Marketing Research study was conducted online during 28.08-05.09.2024, on a representative sample of individuals aged 18 and above, internet users, from urban and rural areas. The sample size was 1009 respondents, with a maximum sampling error of +/-3.1% at a 95% confidence level.