Reveal Marketing Research study: 7 out of 10 Romanians feel that their daily life is affected by heat
Reveal Market Resources, Study No. 159
The most recent study conducted by Reveal Marketing Research aimed to uncover more details about the impact of heatwaves on the daily lives of Romanians and to identify the strategies they adopt to protect themselves from the negative effects of high temperatures.
- To avoid the negative effects of high temperatures, 71% of Romanians choose to stay indoors during peak hours, 67% wear loose and light-colored clothing, while 62% consume plenty of fluids.
- 76% of Romanians feel that their productivity at work decreases on hot days, and 71% feel more irritable during such periods.
- 68% of Romanians avoid heavy foods during heatwaves, preferring fruits and vegetables (82%), cooked meals (41%), or dairy products (40%).
7 out of 10 Romanians adopt preventive measures against the heat that our country is going through
According to the findings of the most recent study conducted by Reveal Marketing Research, 55% of Romanians have experienced symptoms of heatstroke (headaches, nausea, dizziness) during heatwaves, with women being more affected (60%) compared to men (50%). Additionally, 16% of respondents reported needing medical assistance due to these symptoms at some point.
To avoid the negative effects of high temperatures, 71% of Romanians choose to stay indoors during peak hours, 67% wear loose and light-colored clothing, 62% consume plenty of fluids, while only 31% use sunscreen.
Regarding other methods to cope with hot days, the study data shows that 58% of Romanians regularly use fans or air conditioning units to cool down, with this practice being more common in urban areas (68%) compared to rural areas (42%).
In addition, 8 out of 10 Romanians prefer to stay in the shade when outside on hot days, thus demonstrating an increased awareness of the importance of protection against direct sun exposure.
The impact of heat on the mood of Romanians: 71% feel more irritable or nervous during this period
The study data also highlights the significant impact that high temperatures have on the emotional state and mental well-being of Romanians. Specifically, 48% of Romanians report feeling constantly more irritable or nervous during heatwaves, while 23% observe this change in mood occasionally.
Moreover, 46% of Romanians occasionally feel tired or exhausted on very hot days, while 29% experience these feelings very often. Women (41% compared to 16% of men) and young adults aged 25-34 (42%) are more prone to feeling tired or exhausted very often. This significant difference can be attributed to biological factors and more active lifestyles, which may make these segments of the population more sensitive to the effects of heat stress.
Heatwaves and daily activities: 76% of Romanians feel that their productivity at work decreases on days with high temperatures
Half of Romanians (51%) state that their productivity at work consistently decreases during heatwaves, while 25% observe this trend occasionally, and 24% never experience it.
Depending on gender, it is noted that men (27%) are never affected by heat more than women (22%), and that men are never affected by heat, this difference emphasizing greater adaptability in thermal stress situations in men.
More than a third of Romanians (37%) find it moderately difficult to concentrate on daily tasks at work, while 33% find this look slightly difficult.
In the same vein, 73% of respondents noted that they needed more breaks during working hours on hot days, this trend is pronounced among young people aged 25 to 34 (82%).
In terms of working conditions, 45% of Romanians mention that their employers have implemented special measures to manage heat at work, while 35% indicates that their employers have not taken such measures.
Regarding the specific measures that Romanians would like to implement in the workplace in order to improve comfort during periods of heat, the top of the preferences is the water supply for employees (57%), improving ventilation or air conditioning (52%), being able to work from home (49%), flexibility in working hours (38%) and the possibility to have several breaks (36%).
Moreover, 45% of Romanians say that hot days moderately affect their leisure activities (such as domestic activities and physical exercises), while 23% believe that it greatly affects their activities in the personal sphere.
Most Romanians maintain their hydration at a constant level during hot periods, drinking water every hour (43%) or at an interval of 2-3 hours (31%)
By turning our attention to our eating habits during the hot periods, we notice that 68% of Romanians say they avoid heavy food in these conditions of thermal discomfort, women show greater caution in this regard (70% compared to 65% in men).
Regarding food preferences during hot periods, Romanians opt mainly for fruits and vegetables (82%), cooked food (41%) and dairy products (40%). At a closer look, we notice that mature people over 55 are distinguished by more frequent consumption of cooked food (46%).
In terms of drinks, the most popular are water (86%), lemonade (45%), natural juices (30%) and carbonated drinks (29%). Analyzing the frequency of water consumption by Romanians, most drink water every hour (47%), while 31% at an interval of 2-3 hours, and 21% only when they feel thirsty.
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About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company specializing in marketing research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for good decisions and brand positioning. The qualitative and quantitative solutions have been helping companies in Romania and other European countries for 16 years.
Reveal Market Resources, study no. 159: Reveal Market Resources is a data hub of free studies offered to audiences, with the aim of supporting the marketing and communication market in Romania.
Methodology: The Reveal Marketing Research study was conducted online during 24.06 -28.06.2024, on a representative sample of individuals aged 18 and above, internet users, from urban and rural areas. The sample size was 1005 respondents, with a maximum sampling error of +/-3.1% at a 95% confidence level.