77% of Romanians declare they would be willing to choose smart appliances,...
77% of Romanians say they would be open to choosing smart appliances, but high prices are a barrier to the purchase decision. Most consumers (79%) choose appliances based on price, while performance ranks second. Romanians are willing to choose premium brands for household appliances such as washing machines, TV or coffee makesr. Today, household appliances … 77% of Romanians declare they would be willing to choose smart appliances, but high prices are a barrier in acquisition. A study by Reveal Marketing Research on Romanians’ purchasing behavior regarding the household appliances category