Romanians and shopping: 3 out of 4 consumers go to stores for discounts...
Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried out by Highlight Agency with the support of Reveal Marketing Research In a context dominated by financial concerns, every industry experiences constant changes in consumer … Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase