Reveal Marketing Research study: Romanians are starting to see the light at the end of the tunnel
How did Romanian citizens answer questions related to this topic in the study done by Reveal Marketing Research? According to the study, the general satisfaction of Romanians towards various aspects of life has increased by 5% in April compared to March (65%). This can be explained by the decision to introduce a relaxation of measures, due to the decrease in the incidence rate of coronavirus infection.
- At the national level, career / job satisfaction is still on an upward trend (from 62% in March to 66% in April), along with income satisfaction (from 45% in March to 53%). % in April).
- In April the first place is taken by the territory of overcoming obstacles and change, with an increase of 10% compared to March.
- Modern families continue to be the most satisfied segment of career / work and income, along with young professionals.
Romanians are starting to see the light at the end of the tunnel
At national level, the highest percentages are found as related to the mood/state of spirit (6% more than in March), health / fitness (9% more than in March) and satisfaction with the living environment (9% higher than in March). These month-to-month increases may be associated with the decision to introduce a relaxation of measures due to the decreased incidence rate of coronavirus infection. Although the level of anger stays the same for the month of March, the level of fatigue among Romanians drops.
30% of Romanians still feel tired, but the level decreases by 2% compared to the previous month (March 32%). On a positive note, 66% of job satisfaction and 53% of income satisfaction were recorded.
Important to know
Although the general satisfaction with various aspects of life has increased this month, the level of anger remains the same as in March, yet we see a slight decrease in the level of fatigue of Romanians. This month’s level of motivation records the lowest percentage (3%) of this year and of 2020. The most frequent emotions in April were those of worry (13%) and disappointment (12%).
Priorities
The element that ranks first in April is the territory of overcoming obstacles and change, with an increase of 10% as compared to March. This month has yet the highest percentages this year, probably due to the need felt by Romanians to change something in their lives after a year of pandemic, restrictions and social distancing. The territory of social relations and unity ranks second among the motivations of Romanians this month, with a decrease of 3% as compared to March.
This decrease can be explained in association with the growth in the territory of change and overcoming obstacles – Romanians want to improve their lives. The territory of stability, responsibility and faith decreased by 6% as compared to March and records one of the lowest percentages this year, after the month of February. This could be associated primarily with a revolt accumulated over time over the restrictions imposed by the pandemic.
Compared to 2020, the territory of stability, responsibility and faith recorded a decrease in importance (3%), but there was an increase in importance as far as the territory of overcoming obstacles and change (5%) is concerned. Romanians seem to feel an acute need for change.
Urban – rural April 2021:
The territory of change and overcoming obstacles is more important in urban areas than in rural areas, although it has increased in importance in rural areas as well as compared to March (increase by 17%).
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About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company, specialized in market research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for 12 years.
Methodology: The collection method for the project is CAWI (computer-assisted web interview). The data were collected monthly, between April 2020 and April 2021, on a nationally representative sample (urban and rural), on a sample of 1022 respondents. The margin of error is +/- 3%. Confidence level: 95%.