Reveal Marketing Research and FERRO study: 61% of Romanians are interested in reducing water consumption
- 6 out of 10 Romanians interested in reducing their water consumption opt for a shower instead of a bath
- More than half of Romanians believe that they should reduce the volume of water used to wash dishes
Climate change is becoming more and more evident in modern society, bringing to the fore the need for sustainable consumption amid the threat of rapid depletion of the planet’s natural resources.
In this context, Reveal Marketing Research together with FERRO conducted a study on the perceptions of Romanians regarding the way they relate to water consumption in their households.
Romanians are interested in reducing water consumption, especially by choosing a shower instead of a bath
6 out of 10 Romanians are interested in reducing water consumption in their household, especially women (66%) and people over 55 (74%). In order to reduce water consumption, they regularly check their bathroom and kitchen faucets (59%), opt for showers instead of baths (58%) and turn off the tap between the washing stages (57%).
More than half of Romanians have checked their taps in the last 3 months, to ensure that there are no water leaks
52% of respondents said that they have taken measures in the last 3 months to ensure that there are no water leaks, which would raise the value of the bills, but especially would cause damage to the floor or household goods.
Romanians want to reduce the volume of water used in washing dishes and laundry
52% of Romanians believe that they should reduce water consumption for washing dishes, and 46% for washing clothes. On the other hand, only 3 out of 10 Romanians mention that they should consume less water for personal hygiene activities.
The use of appliances that help reduce water consumption is useful in the household
Checking and repairing taps and pipes are efficient and popular methods that help 85% of Romanians to reduce water consumption.
Also, 74% of Romanians consider that the use of equipment that reduces water consumption is a very useful activity.
Only 12% of Romanians have equipment that reduces water consumption, but 40% intend to purchase such equipment in the future
Although over 60% of Romanians are interested in reducing water consumption, only 12 percent say they currently have equipment that would help them in this endeavor. The main equipment in this regard are flow limiters, eco batteries or aerators.
About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company, specialized in market research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for 13 years.
The FERRO Group is one of the largest manufacturers of heating and sanitary ware in Central and Eastern Europe, with almost 30 years of experience in the industry. Due to the constant concern for ensuring the best product quality and the mission to meet the needs of customers for a safe and functional home, FERRO products are present in millions of homes. Every year, the concern to better meet the expectations of customers of sanitary and heating installations generates new ideas and products such as faucets, showers, bathroom accessories, sinks and other sanitary equipment and installations that bring in each home a sense of security and comfort.
Methodology: The Reveal Marketing Research study was conducted online between 23-26.05.2022, on a representative sample for the universe of people aged 18+, internet users. The sample size was 1058 respondents, and the maximum sampling error is +/- 3% at a 95% confidence level.
*** These data were collected by Reveal Marketing Research at the request of FERRO, in order to measure consumption attitudes and behaviors in the household.