What is the use of a study like this?
The structure and design of the study are meant to measure the strengths and weaknesses of the brands involved in the competition, the levels of use, their distribution on the market and to facilitate the realization of a real profile of both your customers and the customers of the competition.
Usage and Attitude Studies are a vital tool through which you develop your sales plan at an optimal level.
Reference Marketing Questions:
- What are the determining factors that underlie the choice of products?
- What elements contribute to the increase of the sales level?
- How do consumers feel about the products?
- What is the use of the product?
Romanians TODAY
For the Usage and Attitude Studies – Romanians TODAY helps you understand how certain features become more important for your segment in the current context.
What is the use of a study like this?
Segmentation research studies establish similarities and distinct elements within the target groups and identify the reasons consumers have when purchasing a particular brand. The segments thus established include buyers who have a lot in common with each other, but who are, at the same time, extremely different from those in the other segments.
The selection and profiling of target segments is done in a way that helps our customers understand the best way to promote their product.
Fundamental marketing
questions:
- What are the market segments?
- What is the size of each segment?
- What are the characteristic elements of the consumers of each segment?
- Which of the segments identifies with the range of products that my company offers?
- Which of the segments is the most profitable?
- What is the target segment I should target?
What is the use of a study like this?
On the list of the main objectives of each company is, without exception, the attempt to maintain the highest possible degree of customer satisfaction. When the customer is satisfied with the services and products offered by your company, he becomes more loyal and your company’s sales increase.
Our analysts are at your disposal to help you measure accurately and improve the satisfaction level of your customers. The models we practice are similar to the VOICE and Savitz Customer Retention models and the methods we recommend help you get increased loyalty, indicating the characteristics you need to change in order to achieve this loyalty.
Reference Marketing Questions:
- What is the size of each segment?
- What are the characteristic elements of the consumers of each segment?
- Which of the segments folds on the range of products that my company offers?
- Which of the segments is the most profitable?
- What is the target segment I should target?
What is the use of a study like this?
It is wise and important to analyze the interests of your customers and, based on them, to guide them in the purchase journey.
This process achieves optimal performance when you know exactly each motivation behind the purchase process and when you develop a Consumer Decision Journey.
Reference marketing questions:
- What steps does the buyer take when purchasing a product from a certain category?
- What are the media from which they are informed and what are the main “influencers”?
- What specific elements and moments are included in the acquisition stage in which consumers interact with the brand and how can you identify them?
- What obstacles and motivations are included and specific to each acquisition phase?
What is the use of a study like this?
The mysterious customer is a study tool used to measure the quality of retail services or to provide specific information and details about products and services.
Mysterious shoppers disguised as regular customers have certain well-defined tasks – such as purchasing a certain product, asking certain questions, filing complaints or adopting certain behavior – and then providing detailed reports on their experiences.
Reference marketing questions:
- What attitude and behavior does the employee adopt towards the client?
- Do employees live up to the standards imposed by the brand they represent?
- Is their conduct consistent with the general behavior promoted within the company?
- Are the location/services/employees according to the level of quality and image that the company wants to display?
- What is the level of professionalism observed among your employees?