Usage and Attitudes

Usage and Attitudes Studies -Why do you need it?

The study is designed to measure the strengths and weaknesses of competitor brands, usage levels, market shares, and to help profile your and competitors customers.

Attitude and usage studies help you fine-tune your marketing plan.

• Usage and Attitudes

Marketing questions for Usage and Attitudes Studies

WHAT DO PEOPLE FIND IS IMPORTANT WHEN SELECTING YOUR PRODUCTS? WHAT DRIVES OUR SALES? HOW DO PEOPLE FEEL ABOUT OUR PRODUCTS? HOW IS OUR PRODUCT USED?
  • What do people find is important when selecting your products?
  • What drives our sales?
  • How do people feel about our products?
  • How is our product used?

Usage and Attitudes Studies -Examples