• Taste evaluations and testing (Central Location Testing) cercetare de piata focus grup

Taste Evaluations and Testing (Central Location Testing) -Why do you need it?

If your product does not taste good, it likely won’t succeed. There is a reason why taste testing market research is a popular form of research (both formally and informally).

When it comes to taste, nothing can quite capture this feedback better than an in-the-moment survey or focus group. Conducting this research live allows the interviewer or moderator to follow-up immediately on likes, dislikes, and product improvements. Creating a formal market research project around this can lend incredible depth and detail to assist with product development.

taste evaluations and testing (Central Location Testing) cercetare de piata focus grup

Marketing questions for

Concept Development and Testing

• Taste evaluations and testing (Central Location Testing) cercetare de piata focus grup
  • What do they like about the product they tasted?
  • What do they dislike about the product they tasted?
  • How the product is according to appearance, color, texture, and smell?
  • How much do they like/disliked the product they tasted?
  • How likely is to buy the product?

Taste Evaluations and Testing (Central Location Testing)-Examples