purchasing a product, asking questions, registering complaints or behaving in a certain way – and then provide detailed reports about their experiences market research studies

Mystery Shopping -Why do you need it?

Mystery shopping or Mystery Consumer is a tool used to measure the quality of retail service or gather specific information about products and services.

Mystery shoppers posing as normal customers perform specific tasks – such as purchasing a product, asking questions, registering complaints or behaving in a certain way –  and then provide detailed reports about their experiences.

Mystery shopping

Marketing questions for Mystery Shopping

Mystery Shopping
  • What is the attitude and behavior of the employees towards the customers?
  • Do the employees respect the standards imposed by your brand?
  • Do the employees follow the general behavior policy of your company?
  • The general location/ services/ employees “looks” is at the highest level of demand from the quality and image standpoint of your company?
  • What is the degree of professional knowledge among your employees?

Mystery Shopping -Examples