Reveal Marketing Research Study: Romanians’ concerns about the war in Ukraine are diminishing
- 1 in 4 Romanians believe that psychological counseling services for refugees from Ukraine are a priority
- Romanians currently declare that they are less involved (45%) in providing aid to refugees than at the beginning of the conflict (52%)
- Only 4 out of 10 Romanians trust that neighboring countries would help the Romania in a crisis
As the war between the Russian Federation and Ukraine turns into a long-lasting one, the helping behavior of Romanians decreases
The most recent study conducted by Reveal Marketing Research shows that, currently, 45% of Romanians declare that they have been actively involved in actions to support and help Ukrainian refugees, and another 45% that they intend to get involved. Young people between the ages of 18 and 24 show a significantly higher intention to help (59%) compared to the total sample.
At the same time, we observe a slight decrease in behavior and especially in the intention to help of Romanians compared to March 2022, when values of 52% and 61% respectively were recorded for the two attitudes.
The emergence of new charitable actions for Ukrainian refugees – from the need for survival, to support for overcoming the psychological and emotional traumas caused by the war
If we refer to the list of the most important categories of assistance needed by refugees, they continue to be medical assistance (57%), accommodation services (55%) and food (51%). While the need for medical assistance registers a value similar to that of March, the other two categories decreased by 15 and 21 percentage points, respectively.
On the other hand, more than 7 months after the outbreak of the armed conflict, new needs are highlighted for Ukrainian refugees, namely psychological counseling services (26%) or financial assistance (18%).
Romanians are losing faith in the solidarity between neighboring states in the context of recent events
Over three-quarters of Romanians (77%) believe that our country has been proactive in providing humanitarian aid to refugees from Ukraine, to a significantly greater extent among people over 55 (82%), while 63% believe that Ukraine’s neighbors offered the necessary help.
Moreover, less than half of Romanians (40%) believe that Romania’s neighboring countries would help us in a similar context, a significantly lower percentage than the one recorded 6 months ago (55%).
If we turn our attention to individual behavior, currently only 41% of Romanians would be willing to offer their home to accommodate refugees if they had the necessary space, and 39% to volunteer to help refugees – for both charitable actions seeing declines of around 20% from March to date.
Marius Luican, CEO of Reveal Marketing Research
” The Romanian people continue to show a persistent helping behavior regarding the cause of refugees from Ukraine, even though it is well known that throughout history the relations between the two neighboring states have not been harmonious at all. This fact is not at all surprising since steadfastness and quick mobilization in crisis situations are part of the Romanian DNA. If the less friendly neighbor’s house caught fire, the Romanian doesn’t think twice, puts his hand on the bucket and helps put it out before the firemen arrive”
The state is more involved than private companies in supporting the cause of Ukrainian refugees
Half of Romanians (51%) have a positive opinion about the response and involvement of public authorities in the refugee crisis in Ukraine, while 41% embrace a neutral opinion in this regard – similar scores compared to March.
In the case of private companies, there is a 16% decrease in those who have a positive opinion (46%) and a 12% increase in those who have a neutral opinion (45%) about their involvement.
Romanians show less concern about the expansion of the conflict to our country than at the beginning of this spring
Even if the level of pessimism continues to be predominant in the mentality of Romanians (39% vs. 45% in March), we observe an increasing trend in the level of optimism and security regarding the future of Romania in the current context, compared to the values recorded at the beginning of the year (25% vs. 21% in March).
A more optimistic perspective is evident both among men (30% vs. 21% women) and among young people between 18-24 years old (35%).
If we turn our attention to the situation in Ukraine, we observe the same trend, 34% of Romanians are pessimistic about its future and safety, 20% less than in March.
In addition to the fact that the level of optimism is also slightly increasing (18% vs. 13% in March), 5 out of 10 Romanians believe that the state of war in Ukraine will end in a maximum of 1 year.
About Reveal Marketing Research
Reveal Marketing Research is a full-service market research company, specialized in market research, sociological studies, customer insight, business strategy, market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for 14 years.
Methodology: The Reveal Marketing Research study was conducted online between 19-24.09.2022 on a representative sample for the universe of people aged 18+, internet users. The sample size was 1003 respondents, and the maximum sampling error is +/- 3.1% at a 95% confidence level.
The data belongs to the market research company Reveal Marketing Research and is used to put in context the future business studies for the company’s clients.