CONSUMER DECISION JOURNEY

Consumer Decision Journey -Why do you need it?

Knowing the purchase drivers that matter most to your audience is essential to appeal to their interests and guide them from one phase to another to meet specific goals.

Consumer Decision Journey

Marketing questions for Consumer Decision Journey

• Consumer Decision Journey
  • What are the steps followed when buying a product from your category?
  • Where do they inform and who are the main influencers?
  • What are the touchpoints you could find them?
  • What are the triggers and barriers for each phase?

Consumer Decision Journey -Examples