CONCEPT EVALUATION AND TESTING

Concept Evaluation and Testing-Why do you need it?

With concept testing, new product ideas can be evaluated at a very early stage to get buyer input before costly production costs are incurred.

Manufacturing a new product, especially prototypes, can be extremely expensive. Therefore, before a company incurs that expense the concept should be tested with buyers to understand the potential and to make design changes.

CONCEPT EVALUATION AND TESTING

Marketing questions for

Concept Evaluation and Testing

CONCEPT EVALUATION AND TESTING
  • Is your idea viable?
  • What improvements should we make before we go into production?
  • Which products have the greatest potential?
  • What are the most important benefits of our product?

Concept Evaluation and Testing

-Examples