How customers see your product or company is fundamental to your success. Image studies are designed to help you understand perceptions of your product or brand and to help you make adjustments to your marketing program.
Marketing questions for
How do customers see our company compared to our competitors?
What is our image?
What changes do we need to make to improve our image?
What are our strengths?
What are our weaknesses?
What images does our brand project onto potential consumers? Is this image a reason to be proud of oneself?
Brand Image -Examples