With concept testing new product ideas can be evaluated at a very early stage to get buyer input before costly productions is incurred. Manufacturing a new product, especially prototypes, can be extremely expensive. Therefore, before a company incurs that expense the concept should be tested with buyers to understand the potential and to make design changes.
- Is your idea viable?
- What improvements should we make before we go into production?
- Which products has the greatest potential?
- What are the most important benefits of our product?