Instruments

Quantitative Research

Systematic manner of investigating the quantitative properties and phenomena of the market and their relationships. Generally it is used to draw conclusions - tests a specific hypothesis. Reveal generally uses random sampling techniques so as to infer from the sample to the population. The advantage of...

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Qualitative Research

The advantage of a qualitative research consists in its own capacity of going beyond the rational motivations, criteria and opinions, exploring the personal and emotional factors that underlie all consumers choices and preferences. Projective Techniques are used reveal unconscious or hidden aspects that determine consumer's choice: ...

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Call Center

Reveal Marketing Research benefits on its own in-house call-center having access to one of the quickest and the most time & cost efficient quantitative method; Our solution provides permanent control and supervision of the operators and of the overall data collection process; The call-center experimented team,...

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Field Department

A pool of more than 500 experienced interview operators at national level allows us to conduct a wide array of quantitative studies. Coordination by seven local field coordinators in: Iasi, Cluj-Napoca, Brasov, Craiova, Timisoara and Galati. Five field executives and three field assistants coordinating the national...

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