Brand Loyalty/Equity Studies

Brand Loyalty/Equity Studies

The brand name is one of the best assets of an established company. This type of study measures the value of a brand. Brand equity research can help you build your brand; or if it is already strong, it can tell how it can best be used to increase profits or create new products through line extension opportunities.

Marketing questions?

  • How strong an asset is our brand?
  • Can we use our brand to enter new product markets?
  • Can our brand be used to introduce product extensions?
  • Will our brand name attract customers in other markets?
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