June 27, 2017 In Marketing Research Solutions
Brand Image Studies
How customers see your product or company is fundamental to your success. Image studies are designed to help you understand perceptions of your product or brand and to help you make adjustments to your marketing program.
- How do customers see our company compared to our competitors?
- What is our image?
- What changes do we need to make to improve our image?
- What are our strengths?
- What are our weaknesses?
- What images does our brand project onto the potential consumers? Is this image a reason to be proud oneself?