VLOG – Marius Luican

Reveal Marketing Research

Marius Luican is the owner of Reveal Marketing Research, a full service marketing research company. He speaks about consumers&brands in a brave and easy to get manner, focusing on the strategy behind marketing decisions. Follow his youtube channel and stay updated on the weekly bitesize videos! You’ll get the look at research, advertising and trade marketing from a fresh yet well-reasoned perspective.

Segmentarea de piaţă (10)

"De ce am ales ca principal instrument de marketing segmentarea? Pentru ca, pur si si simplu, inainte de a judeca in planul pozitionarii si de a afla care este perceptia brandului meu in mintea utilizatorilor, trebuie sa identific acei consumatori, acei utilizatori ai produsului meu."

Manipularea psihotropa in publicitate (09)

"Obiceiurile de consum nu au nimic de-a face cu manipularea, ci tin de ,,behavior change", de cum ne schimbam preferintele si alegerile, nicidecum de lucrurile dupa care te ghidezi in viata."