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Product Design Studies

Product design and optimization helps determine the impact product attributes have on market share. Introducing too many product attributes or benefits may increase costs, while not having the right combination of attributes may result in lower sales. Through the use of conjoint and discrete choice analysis,...

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Pricing Studies

Pricing research is used to answer one simple question: are you charging the right price? Many companies do not charge the price where they maximize revenues or profits. Therefore, they leave money on the table or lose revenue at every transaction. Both errors are significant...

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Product testing

Product testing minimizes the rate of product failures in the market place by determining whether you have the right product to satisfy potential customers. the rate of new product failure is alarming. With the help of product testing, your rate of failure can be lowered, therefore,...

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Promotion research

Promotion research identifies the optimal program elements to improve profit. There may be several ways to promote your product, but each may have a different effect on your bottom line. The challenge is to choose the combination of promotions that has the highest Return On Investment...

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Usage and attitude

The study is designed to measure the strengths and weaknesses of competitor brands, usage levels, market shares, and to help profile your and competitors customers. Attitude and usage studies help you fine tune your marketing plan. [vc_separator type='normal' position='center' color='#f7941d' border_style='dashed' thickness='1' up='20' down='20'] Marketing questions? What do...

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Voice of the market

Voice of the market is a fully customized research solution developed by Reveal Marketing Research to analyze the product-customers direct interaction, the visual factors and actions that stimulate consumer's decision in buying a certain product, all being placed in a competitive environment. The study aims to...

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Concept Development

Concept development research is used to develop new products or modify existing products. Generating ideas based on consumer feedback is the most productive way to design or modify products. This type of research usually takes place in the form of focus group sessions designed to brainstorm...

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Concept Testing

With concept testing new product ideas can be evaluated at a very early stage to get buyer input before costly productions is incurred. Manufacturing a new product, especially prototypes, can be extremely expensive. Therefore, before a company incurs that expense the concept should be tested...

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Customer Satisfaction

Managing to keep and enhance customers satisfaction at a higher level is one of the main goals of every company. When your customers are satisfied they become more loyal to you, not mentioning that and your sales go up. Our analysts help you measure and improve...

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