Author:admin

Quantitative Research

Systematic manner of investigating the quantitative properties and phenomena of the market and their relationships. Generally it is used to draw conclusions - tests a specific hypothesis. Reveal generally uses random sampling techniques so as to infer from the sample to the population. The advantage of...

0
0

Qualitative Research

The advantage of a qualitative research consists in its own capacity of going beyond the rational motivations, criteria and opinions, exploring the personal and emotional factors that underlie all consumers choices and preferences. Projective Techniques are used reveal unconscious or hidden aspects that determine consumer's choice: ...

0
0

Call Center

Reveal Marketing Research benefits on its own in-house call-center having access to one of the quickest and the most time & cost efficient quantitative method; Our solution provides permanent control and supervision of the operators and of the overall data collection process; The call-center experimented team,...

0
0

Field Department

A pool of more than 500 experienced interview operators at national level allows us to conduct a wide array of quantitative studies. Coordination by seven local field coordinators in: Iasi, Cluj-Napoca, Brasov, Craiova, Timisoara and Galati. Five field executives and three field assistants coordinating the national...

0
0

Brand Image Studies

How customers see your product or company is fundamental to your success. Image studies are designed to help you understand perceptions of your product or brand and to help you make adjustments to your marketing program. [vc_separator type='normal' position='center' color='#f7941d' border_style='dashed' thickness='1' up='20' down='20'] Marketing questions? How...

0
3

Brand Positioning Studies

Strategic positioning research is conducted to determine who the customers of your product/service are and what should be told about the product or service to get them to buy from you. Finding the right target and message to build your marketing plan can be crucial in...

0
2

Market Segmentation

Segmentation studies determine similarities and differences among target groups and identify what motivates them to buy your brand. These segments are comprised of purchasers who are as similar as possible to each other, but also a different as possible from those in the other segments....

0
1

Misteryy Shopper

Mysteryy shopping or Mystery Consumer is a tool used to measure quality of retail service or gather specific information about products and services. Mysteryy shoppers posing as normal customers perform specific tasks - such as purchasing a product, asking questions, registering complaints or behaving in...

0
1

Omnibus Study

An omnibus study is a public survey targeted at a large survey group representing the general population (which means it is highly accurate and extremely representative). Omnibus studies typically contain many general questions and include several product categories. Yet, individual survey participants (i.e. clients) have the...

0
1